In a global market, creating a competitive knowledge-brand is a crucial aspect of developing a credible knowledge offer. CAM-SCI has undertaken foundational research to monitor trends in knowledge-brand development and to identify best practice. Using its research, CAM-SCI has undertaken an extensive study, commissioned by Liverpool Vision, Liverpool’s urban regeneration agency, to identify key issues in terms of building a competitive knowledge-brand for Liverpool; to advise on best-practice in terms of knowledge-brand development; and to provide analysis with regards to Liverpool’s knowledge-brand performance measured against other UK and international knowledge-brands.
